Sometimes thinking outside the box requires you to think about the box differently. The South African Gold Coin Exchange launched a special commemorative gold coin for the 50th Anniversary the Mandela capture site. Downtown designed the coin and developed the unique packaging for it. The concept was to use a container that Mr. Mandela may have been carry with at the time of his arrest and that he may have kept with him in his prison cell. A popular container at this time was a tin box that was used to keep letters and photographs for prisoners. Each of the tin boxes were uniquely aged to give them a authentic appearance and a special secret compartment was hidden underneath the coin with a copy of his warrant of arrest and newspaper article Rand Daily Mail date 8 August 1962 detailing the arrest. The coin was launched to collectors on the 16 of July 2012 and sold out 7 days later in record time due to the effective nature of the packaging design.